Blog Category

WooCommerce stores already have first-party data that bypasses all third-party cookie restrictions: email, name, and[…]

Google officially killed Privacy Sandbox in October 2025 after 6 years of development. Topics API,[…]

The privacy paradox is real: 63% of consumers expect personalization as standard service, yet 79%[…]

First-party cookies with transparent consent deliver 2.9x higher revenue than third-party data strategies. While 61%[…]

The TikTok Pixel is blocked or limited by Brave (100M+ users, complete blocking), Safari (24%[…]

Your CAPI plugin fires events correctly, but Event Match Quality scores 4-5 because basic setups[…]

Google reversed its third-party cookie deprecation plans in April 2025, opting for a “user choice”[…]

First-party cookies are NOT dying in 2026—but they’re not created equal across browsers. Chrome allows[…]

Top performers achieve 72-90% consent rates with honest banners—not dark patterns. Trust is the most[…]

Browser fingerprinting accuracy drops below 50% for marketing attribution due to privacy restrictions. IP addresses[…]