Blog Category
Payment Gateway Redirects Are Killing Your Conversion Tracking
December 31, 2025Your payment processor shows 100 orders. GA4 shows 60. Facebook shows 45. You’re not crazy,[…]
The One-to-Many Architecture: Replace 6 Tracking Plugins With One Data Stream
December 31, 2025Server-side tracking uses a one-to-many architecture that captures data once and routes it to all[…]
AI Can Build a WordPress Tracking Plugin in 2 Hours
December 31, 2025AI tools like Claude and ChatGPT now generate production-ready WordPress tracking plugins in minutes, while[…]
Is It Time to Throw GTM Into the Virtual Bin?
December 30, 2025Google Tag Manager was the right answer in 2016 when the alternative was editing PHP[…]
Is Server-Side GTM Complexity Actually Worth It in 2026?
December 30, 2025GTM server-side launched in 2020 promising to solve browser tracking limitations—but brought cloud infrastructure costs,[…]
The GTM Complexity Tax: What You’re Really Paying to Track Visitors
December 30, 2025Google Tag Manager server-side tracking costs far more than the advertised $20-150/month hosting fee. When[…]
Do I Need to Hire a Developer for Server-Side Tracking?
December 30, 2025Server-side tracking does not inherently require a developer—GTM server-side does. Traditional GTM setup demands 50-120[…]
Stape Requires GTM Knowledge I Don’t Have
December 30, 2025Stape simplifies GTM server-side hosting but not GTM itself. WordPress store owners who sign up[…]
GTM Server-Side Is a Black Box
December 30, 2025Server-side GTM is a black box that can only be opened with proper container access,[…]
The Two-Tab Debugging Dance: Why sGTM Preview Mode Confuses Everyone
December 30, 2025Server-side GTM debugging requires running two preview modes simultaneously—client-side first, then server-side in a separate[…]