What makes data AI-ready for future business use?

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Quick Answer

AI-ready data is: raw (unprocessed by platforms), complete (no sampling or gaps), historically deep (years of events), properly structured (consistent schema), and owned (in your BigQuery/Snowflake, not locked in GA4). Plant the data trees now and AI harvests insights later.

Full Answer

AI and ML models need training data. GA4 processes, samples, and aggregates your data which is fine for dashboards but terrible for AI. AI-ready data means: raw events with all fields preserved, complete capture (server-side, no ad blocker gaps), historical depth (BigQuery retains forever vs GA4 14-month limit), consistent schema for model training, and ownership so you can export and process freely. Businesses with AI-ready data infrastructure command 10-20% valuation premiums.