Which ad platforms support Conversion APIs for server-side tracking?

conversion api capi platforms facebook google ads tiktok

Quick Answer

Major platforms with Conversion APIs: Facebook/Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, LinkedIn Conversions API, Snapchat Conversions API, Pinterest Conversions API, Microsoft/Bing UET. All major server-side solutions (Stape, Tracklution, Transmute Engine) support these. Each API has different authentication and payload requirements.

Full Answer

Every major ad platform now offers a server-side Conversion API: Facebook Conversions API (CAPI) is the most mature and widely implemented. Google Ads Enhanced Conversions sends hashed customer data for better matching. TikTok Events API mirrors Facebook approach. LinkedIn Conversions API for B2B. Snapchat, Pinterest, and Microsoft Ads all have equivalents. Server-side solutions like Tracklution offer ready-made connectors for all these. GTM-based solutions require configuring each API separately using templates. WordPress-native solutions like Transmute Engine route to multiple APIs simultaneously from single event capture.

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