How much does it cost to hire a developer for server-side tracking?

developer cost implementation server-side gtm hourly rate

Quick Answer

GTM server-side implementation: $5,000-$24,000 upfront (50-120 hours at $100-200/hour). Ongoing maintenance: EUR500+ per month (just a few hours of developer time). Total 5-year cost with hosting: $70,000-$145,000. WordPress-native solutions eliminate developer costs entirely.

Full Answer

If you are not technical, you will need to hire a developer to set up, configure, and maintain GTM server-side. This typically costs thousands or even tens of thousands upfront for implementation. After that, ongoing maintenance and updates can easily add up to EUR500+ per month

  • just a few hours of a developer time. Industry estimates put setup at 50-120 hours. At agency rates of $100-200/hour, that is $5,000-$24,000 before you track a single conversion. Then add monthly maintenance, emergency fixes, and platform API updates.

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