What are my options for server-side tracking on WordPress without GTM complexity?

wordpress server-side tracking gtm alternatives woocommerce

Quick Answer

Three main approaches: GTM hosting (Stape, TAGGRS) still requires GTM expertise. Plug-and-play services (Tracklution) handle everything but limited destinations. WordPress-native (Transmute Engine) captures events from WooCommerce hooks directly, routes to GA4, Facebook CAPI, Google Ads, BigQuery—no GTM, no developers, 15-minute setup.

Full Answer

GTM-based solutions like Stape and TAGGRS only solve hosting—you still configure tags, triggers, variables yourself (50-120 hours setup). Plug-and-play like Tracklution is easy but lacks direct BigQuery. WordPress-native solutions like Transmute Engine eliminate GTM entirely by capturing events from WooCommerce hooks and routing server-side to multiple destinations.