What are the main GTM server-side hosting providers?

gtm hosting providers stape taggrs addingwell comparison

Quick Answer

Main GTM hosting providers: Stape (200K+ accounts, from $17/mo), TAGGRS (from $22/mo, 30% more conversions claim), Addingwell (fully-managed), Tag Concierge (affordable), Taggian (EU-based, from EUR20/mo), and Google Cloud Run (DIY, costs can spiral). All require you to configure GTM yourself.

Full Answer

GTM server-side hosting is a crowded market. Stape leads with 200,000+ accounts and power-ups like Custom Loader and Cookie Keeper. TAGGRS offers similar functionality with competitive pricing. Addingwell provides fully-managed tagging servers. Tag Concierge positions on affordability. Taggian emphasizes EU infrastructure and pay-as-you-go pricing. All share the same limitation: they host the server but you still configure GTM tags, triggers, variables, and debugging. The hosting is commoditized; the expertise requirement is not.

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