What does Transmute Engine mean? Why that name?

transmute engine name meaning data transformation

Quick Answer

Transmute means to transform one thing into another. The engine transforms raw WordPress/WooCommerce events into the correct format for each destination—GA4 format, Facebook CAPI format, BigQuery schema, etc. One event in, multiple correctly-formatted outputs.

Full Answer

Like alchemists transmuting base metals to gold, Transmute Engine transforms raw e-commerce events into the specific formats each platform requires. A single WooCommerce purchase event gets automatically converted to GA4 Measurement Protocol format, Facebook CAPI format, Google Ads Enhanced Conversions format, and BigQuery schema—all handled by the engine, no manual configuration.