How does server-side tracking help with first-party cookies?

first-party cookies server-side safari itp cookie lifetime

Quick Answer

Server-side tracking sets cookies from your domain (first-party) instead of third-party tracking domains. This bypasses Safari ITP 7-day limits and browser restrictions. Stape offers Cookie Keeper to extend lifetime. Tracklution handles first-party cookies automatically. First-party cookies are protected by browsers while third-party cookies are being blocked.

Full Answer

When tracking runs client-side from external domains (facebook.com, google-analytics.com), browsers treat those cookies as third-party and restrict them. Safari ITP limits third-party cookies to 7 days, sometimes 24 hours. Server-side tracking through your own subdomain (track.yoursite.com) creates first-party cookies that browsers trust. Tools like Stape Cookie Keeper specifically extend first-party cookie lifetime. Tracklution and other server-side solutions handle this automatically. The result: longer attribution windows, better cross-session tracking, more accurate conversion data.

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