Cherry Branch
Privacy & First-Party Data
GDPR compliance, first-party cookies, consent management, and data ownership
9 seedsWhat is the ad_storage consent signal and why does it matter for WooCommerce stores after June 15, 2026?
IDEA — awaiting write. Anchor: On June 15, 2026, ad_storage replaces Google Signals as the sole signal governing Google Ads data collection from linked GA4...
What is the difference between first-party and third-party tracking?
First-party tracking routes data through your own domain or server—full data ownership, browser restrictions bypassed. Third-party tracking routes data through external scripts that browsers actively...
What is first-party data and why does it matter for marketing?
First-party data is information you collect directly from your own customers — purchase history, email addresses, on-site behavior. It matters because third-party cookies are disappearing,...
What is first-party data and why does it matter for WordPress stores?
First-party data is information collected directly from visitors on your own domain — purchase history, browsing behaviour, form submissions, email addresses, and consent records. It...
Does server-side tracking comply with GDPR?
Server-side tracking can be fully GDPR-compliant, but architecture matters. A first-party server on your own subdomain processes data you control. You still need a valid...
How does server-side tracking help with first-party cookies?
Server-side tracking sets cookies from your domain (first-party) instead of third-party tracking domains. This bypasses Safari ITP 7-day limits and browser restrictions. Stape offers Cookie...
What is first-party data and why is it important for tracking?
First-party data is information you collect directly from your customers (purchases, site visits, email engagement). It is more accurate, privacy-compliant, and durable than third-party data,...
What does data ownership mean in the context of tracking?
Data ownership means your tracking data lives on infrastructure you control (your server, your database), not locked inside platform dashboards. You decide how data is...
How does consent and GDPR work with server-side tracking?
Server-side tracking does not bypass GDPR consent requirements. Google Consent Mode v2 passes consent signals (ad_storage, analytics_storage, ad_user_data, ad_personalization) to your server, which then respects...