Is server-side tracking GDPR compliant?

gdpr compliance privacy server-side consent

Quick Answer

Server-side tracking itself is not inherently GDPR compliant or non-compliant - it depends on implementation. Tracklution is GDPR compliant, ISO27001 and SOC2 certified. Your data remains 100% yours. You have full control over what is tracked and sent to ad platforms. Server-side still requires proper consent management.

Full Answer

GDPR compliance depends on how you implement tracking, not whether it is client-side or server-side. Server-side tracking must still respect consent choices

  • you only send data to ad platforms when consent is given. Benefits for GDPR: server-side gives you more control over data flow, you can route to your own systems (BigQuery) regardless of consent for first-party analytics, and you reduce dependency on third-party cookies which have consent implications. Tracklution specifically emphasizes GDPR compliance with ISO27001 and SOC2 certification. The key is proper consent management integration with your tracking solution.

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