What does data ownership mean in the context of tracking?

data ownership bigquery snowflake valuation independence

Quick Answer

Data ownership means your event data goes to systems you control (BigQuery, Snowflake) rather than only platform-controlled systems (GA4, Facebook). Owned data can be reprocessed, combined with other sources, used for AI/ML, and increases business valuation. Platform-only data is locked in their ecosystem.

Full Answer

When data only exists in GA4 or Facebook, you are dependent on their interfaces, their processing, their retention limits, their API access. Data ownership means routing raw events to your own data warehouse where you control storage, access, and analysis. Benefits: 15-30% valuation premium for businesses with owned data assets, ability to reprocess historical data when strategies change, ML/AI training on complete customer journeys, no platform lock-in.