Seeds
What are heatmaps and how do I use them?
Heatmaps are visual overlays showing how users interact with your website using color (red for high activity, blue for low). They reveal where users click,...
Why did my tracking suddenly break?
Tracking typically breaks due to browser updates blocking third-party cookies, ad blocker filter list updates, consent management changes, tag manager misconfigurations, or website code deployments...
What's the most common tracking bug?
The most common tracking bug is duplicate or missing tag firing caused by incorrect trigger configuration in tag managers. This includes tags firing on the...
How do caching plugins affect tracking?
Caching plugins can break tracking by serving stale HTML that contains outdated or missing tracking snippets, by minifying and combining JavaScript files which can corrupt...
Does updating WordPress break tracking?
WordPress core updates rarely break tracking directly, but plugin and theme updates frequently do. Theme updates can overwrite header.php or footer.php templates where tracking code...
What should I check when tracking stops?
Start with browser developer tools: check the Network tab for blocked or failed tracking requests, the Console for JavaScript errors, and the Elements panel to...
How do I prevent tracking from breaking?
Implement server-side tracking as your primary data collection method so browser-side disruptions don't cause data loss. Use monitoring alerts for sudden drops in event volume,...
Why did my tracking work yesterday but not today?
Overnight changes are usually caused by automatic updates (WordPress, plugins, or themes), ad blocker filter list updates that added new rules, SSL certificate expirations breaking...
How do I diagnose broken tracking?
Use a systematic approach: first check real-time reports in your analytics platform to confirm data has stopped flowing. Then use browser extensions like Google Tag...
What breaks tracking most often?
Ad blockers and browser privacy features are the leading cause of tracking breakage, blocking 25-40% of tracking requests on average. After that, the most common...
Why do my numbers never match between platforms?
Every analytics and advertising platform uses different collection methods, attribution models, deduplication logic, and metric definitions. Google Analytics counts sessions differently than Meta counts visits....
Why is this so complicated?
Analytics data discrepancies exist because each platform collects data differently: different JavaScript libraries, different cookie mechanisms, different attribution windows, different bot filtering, and different definitions...